Corporate Innovation Management
Corporate innovation means making strategic choices with the aim of questioning current rules and adopting new ones, demonstrating that it can be done differently from “we’ve always done it this way”.
We try as much as possible to help companies to introduce incremental innovation, i.e. improvement, optimization of the status quo.
Our method
1. Innovation as a strategic choice,
top-down innovation.
The choice of what or how to innovate in the company is always a strategic choice and must start from strategic awareness. The enabling condition for corporate innovation is the strategic choice, which needs to be based on the study of the competitors, the market, the reference context: the company must know “where it is” and then assumes responsibility for the innovation.
2. Development of innovation
It is essential to create a positive environment to innovation in the company, where there is the capacity for positive critical thinking towards the status quo to question it every time. In a positive environment to innovation there is a stimulus for collaboration and creativity.
3. Centrality of needs and the customer
To be successful in a company, every innovation needs someone – the customer – to adopt it. Therefore, the continuous need to monitor user interest is fundamental.
4. Risk for innovation
If you choose to innovate, the risk must be accepted by the company. The risk of innovation cannot be eliminated, but must be capitalized.
If you decide to eliminate it, the possibility of innovation is reduced to a minimum.
5. The execution of innovation
Many companies have good innovative ideas, but the difference is made by those who manage to experiment with it, implement it and adapt it to the company’s business model.
So the innovation can bring value to the company in terms of profit, margin, market share, visibility, engagement, market positioning.
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