Sales & Markets
We assist companies to sell on international markets, working where conditions of inefficiency and ineffectiveness are identified, creating new opportunities for profitability in the sales process.
Our method
1.Analysis of the status quo: the current business model
We cannot identify new opportunities without knowing the rules that the company has followed up to that point.
This is important to set new strategies in line with the company’s identity. Knowing the business model that supported the current market positioning is important for defining a new sustainable market strategy.
2.Analysis of the context in which the company operates
We analyze competitors, current and potential customers, the regulations of the reference markets, geopolitical phenomena, all crucial information for defining new commercial routes.
3.Definition of new market strategies: the operational plan and the budget
After completing phase 1 and 2 we work with the company to identify new market strategies. This can include the identification of new markets and segments, new ways of proposing the offer, a redefinition of one’s competitive advantage.
4.Training of internal staff on the basis of the new market strategy
We want the company to become autonomous, the strategy defined with our support must be sustainable over time. We transfer knowledge to internal staff and support them in implementing the operational plan.
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